Brief: Produce a captivating, upbeat and positive account of how Kisharon operates across all of it’s services, bringing to life the theme of ‘Thrive’. They wanted to showcase the multiple perspectives of impact on their service users and staff/teachers and how they are able to provide over and above facilities beyond what government funding accommodates. The primary purpose of the video was to be the centre piece of the matched funding campaign weekend and help boost donations, but also for the video and related content to be used throughout the year on the website and beyond.
Execution: Moviebytes developed a concept for a fast-paced, upbeat video featuring a number of different representatives (from service users, to parents, to teachers and support staff) all sharing the same script in and around the different Kisharon locations, without explicitly stating their titles to emphasise equality and the fact that they are all part of an incredible organisation - growing and thriving together as one. We wanted the video to culminate in a powerful and memorable final drone shot that would leave viewers feeling like the onus was on them to help continue to support and be part of this incredible organisation.
In order to achieve this, Moviebytes involved the right people for the job, from script writer to drone operator to sound mixer, coming up with a clear plan to organise and film a multitude of people in different locations as efficiently and cost effectively as possible, maintaining close contact with our client throughout to achieve the vision.
Result: Kisharon and Moviebytes were delighted with the end result and how the original concept had evolved during the production process. Kisharon also smashed their fundraising target during the campaign and will continue to thrive through 2022 and beyond.
What the client says: "Working with the Moviebytes team on the Kisharon campaign video was a real pleasure from start to finish. All of the filming and handling of the project was conducted in a calm and professional way and everyone at Kisharon was thrilled with the end result." Beverley Kaye, Kisharon
NB Although at the time this project was carried out by Moviebytes Ltd, we have since grown our production offer and now all projects which require a larger team and a degree of production are conducted via our sister company Golden Ticket Productions.